Religion and business may seem to be two different areas to many people—until they realize that they can still affect one another. For those who are strong in faith, they want to include their beliefs in the mission and vision of their business. There seems to be nothing wrong with having religion as the backbone of their business. Some even proudly include their faith in their brochures for marketing. A valid question asked by Secret Hideout Pte Ltd expert is, is this a smart move at all?
Your Target Audience and Religion
Some businesses are made for those who are actively religious, like bookstores exclusively for bibles, clothing stores that sell clothes that are designed for church and other novelty stores that sell religious paraphernalia such as rosaries or pamphlets for the faithful ones. There are also businesses that are for the general public that does not impose any certain belief as long as it can cater to the audience. However, there are businesses that are seemingly, let’s say, neutral, but once a customer comes forward to them and they threaten their system of beliefs with or without meaning to, religion suddenly becomes an issue.
Headlines were once made because a bakery refuses to bake a cake for a gay wedding. This is simply because the baker’s beliefs are against homosexuality. This simple act of faith may not be written in their brochures for marketing, but once it has been known that this certain bakery has restrictions on the audience they are willing to cater, their market is most likely to become smaller, and their sales might drop because of the lessened audience.
Modern Businesses vs. Religion
It can be quite difficult to stay in the market especially when your competition can offer more to a wider audience by becoming secular and inclusive. Also, some people might feel excluded when they are surrounded by heavily religious people. This is why if the business is not for the sole purpose of religion or religious beliefs, most companies are secular, allowing their employees to practice their faith in their own private way while allowing a safe space for everyone to be comfortable with who they are and what they believe in.
Conflict and Discrimination by Religion
Religion itself is the result of a conflict in different beliefs. And although there are several religions that an individual can choose to rest their faith with, conflict still arises inside the religion because of the different ways that a person expresses their belief. This is why in a debate, rebuttals that include the church are not considered. There are many beliefs and religion within itself, is very debatable. To avoid such conflict, there are anti-discrimination laws in the US that prevent a company from being exclusive to a certain religion. Not hiring someone because of their religious association is a legal case and may cause the company to be sued.
Your Religion and Your Revenues
Religion may be a source of strength and inspiration to a lot of people. But including religion in your business might impair your revenues. Incorporating religion in your business will lessen (if not discourage) your possible market and audience. So if you want to make the best out of your profits, make your business all-inclusive and secular. Most of all, respect the individuality and the privacy of the people you make business with.